Check the label before cold brewing
Choose a product explicitly intended for cold infusion and follow its instructions. Refrigeration alone does not replace the preparation required for ordinary tea products.

Cold serving and cold brewing are different
A tea can be enjoyable cold without being intended for preparation in cold water. Hot-brewed iced tea begins with the required hot infusion and is cooled afterwards. A cold-infusion product has directions designed for that different starting method. Read the preparation panel rather than deciding from a picture of ice on the front, since packaging imagery may describe the serving style rather than the full process.
Look for an explicit instruction to use cold water, along with the amount, contact time and handling advice. If the packet instead says to use boiling water and a specified minimum steep, follow that. A claim that the leaves are natural, organic or premium does not override preparation instructions. Nor does a special filter bottle make an ordinary product suitable for any method you choose.
The refrigerator is not a heating step
Keeping a drink cold is useful for limiting the time it spends warm, but it does not perform the microbial reduction associated with a required hot preparation. Ordinary herbal and fruit infusions should be prepared with boiling water and their stated minimum time. Do not replace that process with an overnight soak simply because the bottle sits in the refrigerator. If the suitability is unclear, prepare the tea hot as directed and cool the finished infusion promptly instead.
For a product clearly sold for cold infusion, use safe drinking water, a clean vessel and clean utensils. Follow the maker's directions on whether to remove the bag, how long to keep the drink and how it should be stored. Avoid leaving a bottle in the sun or on a warm desk for hours while treating it as if it were still refrigerated.
Keep flavour experiments within the instructions
Once the preparation method is established, you can decide whether the recommended water amount gives a flavour you enjoy. Make modest changes only where they remain consistent with the product's guidance. Add washed fruit or other ingredients with appropriate food handling and remember that additions can change storage considerations. Make a manageable fresh quantity rather than a large batch without a serving plan. Cold infusion is convenient when the product and method match; the word cold is not a blanket permission to skip the directions on another tea.